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Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints o...more
Published November 8th 2015 by Taschen
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30 books every graphic designer should read 17 books — 2 voters
Design Published in Decade: 2010s 75 books — 1 voter
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Apr 23, 2019Zahra rated it really liked it
الكتاب أشبه بكتالوغ تطور الشعارات..
مفيد جدا للتغذية البصرية في مجال التصميم.
مفيد جدا للتغذية البصرية في مجال التصميم.
Jan 27, 2016Radwa Elmaghraby rated it it was amazing
This book is huge! It's almost an A3 in size and weights about 5kg, one of the pretties books I ever laid hands on. That been said, let's move on.
The book consists of 6 Chapters.
Logo
Viva Modernism!
and then divided into sections of Geometric, Effect and Typographic. (Each one of them has a case study.
Profiles
The contains a collection of about 6000 logos from 1940 till 1980.
I'll probably keep visiting it every now and then so I could take it all in. I don't wanna saturate my mind with all the ama...more
The book consists of 6 Chapters.
Logo
Viva Modernism!
and then divided into sections of Geometric, Effect and Typographic. (Each one of them has a case study.
Profiles
The contains a collection of about 6000 logos from 1940 till 1980.
I'll probably keep visiting it every now and then so I could take it all in. I don't wanna saturate my mind with all the ama...more
Wonderfully put together, comprehensive and very rich. Particularly enjoyed specific case-studies and biographies. Classification system & index let it down a bit. I know the problem of discovery and classification is not easy. But the index is weak and I'm afraid it will be very hard to find what you might need further down the line.
Jun 13, 2018Mariusz Cieśla rated it really liked it
You can't really “read” this book, I guess, since it's mostly for visual inspiration. It's a beautiful tome of beautiful work, even though the categories feel a bit random. Would recommend to anyone who needs a nice reference book to review ideas and realize that everything is a remix.
Exceptional book, an amazing resource for all designers!
amazing
I think Logo Modernism is a wonderful book. It's very need for all of designer in the world
Mar 14, 2019Dickens Sikazwe rated it it was amazing
Jan 15, 2016Irving De La Rosa rated it it was amazing
El mejor compendio de logotipos y símbolos modernistas que ha estado en mis manos. Una excelente fuente de referencias e inspiración para aquellos que han sido seducidos por las formas que por su elegante austeridad visual transmiten de forma contundente e instantánea mensajes de gran complejidad.
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